Offer shoppers an easy, secure, and fast way to check out on your site using the shipping and payment information stored in their Amazon account.
Amazon Pay

Access over 300 million worldwide active customer accounts4 for your business with Amazon Pay

Tap into the power of the Amazon brand with the fast, familiar, and secure checkout millions of shoppers know and trust.
of users rated their trust a 9 or 10
(10 = extremely satisfied)1
Increase conversion
higher conversion rate on average than native merchant checkouts2
User affinity
of consumers say they’d use Amazon Pay again3

How does it work?

One button, so many opportunities. Get up and running in no time. Ready to start a demo?
Create your own sandbox and see it in action.
We support a broad range of business models including deferred payments, reoccurring, and subscription. Based on your suite of services and technical set up, the integration can take as little as 15 minutes.
The placement of the Amazon Pay button is customizable, available in colors that compliment your branding and reader accessibility standards, and in seven languages.
Amazon Pay is backed by the fraud protection technology used on, so you can feel safe and secure while your customers are shopping at your store.
With features like Express Payout, no more waiting for payments on the ACH network. When you log in to Seller Central, you can opt in to Express Payout to start receiving payouts within 24 hours (even weekends).

Integrate with major ecommerce platforms

Amazon Pay is built to minimize development efforts and costs for merchants. And if you need help, we provide dedicated account and technical support.

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Dive into case studies, market reports, how-to articles and more.

Discover more

Still looking for more? There’s lots to discover about Amazon Pay.

Start with our FAQs and latest documentation on our help pages.
Explore our support page for a complete library of the most commonly asked questions.
Have a question on your technical integration or key ecommerce plug-ins? We have answers.
Keep up with our latest product releases, best practices, or trend reports, by visiting our insights page.
Amazon Pay for businesses explained

What is Amazon Pay?

Amazon Pay enables you to offer Amazon customers an easy, secure, and fast way to check out on your site using the shipping and payment information stored in their Amazon account. Beyond the button, Amazon Pay is the place where shoppers manage their payment methods on

Which commerce/shopping cart providers integrate with Amazon Pay?

Amazon Pay supports a Global Partner Program which includes many of the top solution providers, consulting agencies, and professional developers who work with brands to build and grow their commerce businesses. Click here for an overview of our Global Partner Program members.

How do I get started with Amazon Pay?

To enable Amazon Pay on your site, start by clicking the Business Registration button at the top of the page, and then fill in the required fields. For an overview of what to expect from the registration process, watch this short video.

I am already a seller on Amazon, what do I need to do to add Amazon Pay to my ecommerce site?

Great! All you have to do is click the Business Registration button at the top of the page, and then use your existing Seller Central account email and password when prompted. For an overview of what to expect from the registration process, watch this short video.

What is the disbursement time?

We process disbursements daily. It will take between 3-5 business days for the payment to be completed and appear in your bank account. A reserve might be applied according to our reserve policy.

Does Amazon Pay have customer fraud checks in place?

To help reduce bad debt and lower your costs, Amazon Pay employs the fraud technology that backs, including fraud detection capabilities, charge-back controls, and risk management processes at no extra cost. For more information, see the Amazon Pay A-to-z Guarantee Policy for Merchants.

I see Amazon Pay also appearing in the Your Payments section of my personal Amazon account. Is this connected to the checkout button I offer Amazon customers on my business website?

Yes. As an Amazon account holder, you can check out on sites other than using the payment information stored in your Amazon account. The place where you manage those payment methods in your Amazon account is also Amazon Pay. As a merchant, Amazon Pay is the way to offer Amazon shoppers a fast and familiar way to check out on your site.

Can shoppers use Gift Cards when they check out with Amazon Pay on my site?

Today Gift Cards cannot be used as a payment method to place an order using Amazon Pay. Gift Cards can only be used to purchase eligible goods and services on and certain related sites as provided in the Gift Card Terms and Conditions.

My company already uses Amazon Pay on our website. Do I need to become a seller on the Amazon market place?

No you do not need to sell on to continue offering Amazon Pay on your site. Your existing contract and agreements remain the same.

Do you support all types of businesses and merchandise?

Amazon and Amazon Pay have a number of policies in place to protect both our merchants and shoppers. Click here to view our Acceptable Use Policy.

What’s the fee to use Amazon Pay?

Amazon Pay fees are transaction-based and have a processing and authorization component. The transaction fee is composed of a domestic processing fee and an authorization fee, plus tax where applicable. These fees are only charged once the purchase is successfully authorized and processed. Click here to learn more.

My customer support center is receiving calls about Amazon Pay appearing in the wallet on

First confirm that the inquiry is about payments on a third party merchant website that offers Amazon Pay, and not a question related to purchasing on Once confirmed, please direct these buyers to Amazon Buyer Support:

Is there a check list of what I need to complete the registration process to use Amazon Pay on my website?

Yes. You should have the following ready to start the registration: 1) Credit card issued by US based bank, 2) Checking account & routing number issued by US based bank, 3) business tax payer ID, EIN or Social Security number, 4) U.S. based phone number and 5) US business address.

Will my credit card be charged?

The credit card on file is charged only if your refunds and claims exceed your daily transactions which results in a negative balance.

How quickly can the Amazon Pay button appear on my website after the registration?

Based on different services that you may be using and your technical set up, the integration can take as little as 15 minutes. Please check the Integration Guide for the set up relevant for you.

Does my business qualify for Amazon Pay?

For business entities authorized to do business and having a physical presence in the United States, registration for Amazon Pay requires a US based phone number, credit card issued by a US based bank, checking account with a US based bank and your business taxpayer ID, EIN, or personal social security number. For non-US businesses, visit the Amazon Pay help page and select your country or region’s flag on the top right.

1 Consumer NPS Surveys: Conducted by Amazon Pay in 2022 among U.S. consumers who had used Amazon Pay in the 1-month preceding the survey launch dates, n=3855.

2Comscore custom study for Amazon Pay comparing conversion rates between Amazon Pay and native merchant checkouts in the U.S. over a 6-month period from October 2021 – March 2022, n=40.

3 Amazon Pay, Connected Consumer Survey, 2019.

4 Active customer accounts represent accounts that have placed a paid order during the preceding twelve month period.